The Soaring Press

  MINNEAPOLIS — General Mills has eliminated artificial colors in all of its cereals and plans to get rid of artificial dyes on all their U.S. products by the end of 2027. On August 26, General Mills announced that all of its cereals are now made without synthetic color additives. This comes weeks after WK Kellogg Co announced they were ahead of schedule in removing the artificial colors from their cereals. This milestone comes after the company announced in March the removal of these colors from cereals supplied to K-12 schools . “As the leader in cereal, General Mills is focused on giving people what they are looking for from the brands they know and love,” said Bethany Quam, president of Big G Cereal at General Mills. “This achievement reflects how we are evolving with consumer needs while continuing to offer food that tastes great, delivers quality and provides value.” The company stated that this achievement is part of a broader plan to remove certified colors from its full ...

BATTLE CREEK, Mich. — Kellogg's parent company has announced that its cereal brands will no longer use artificial colors by the end of 2026. On August 6, WK Kellogg Co announced that it will remove all artificial colors and the preservative BHT from all of their cereals by the end of 2026. The transition is a year ahead of schedule and is part of their goal of using simple ingredients in the products they make. According to WK Kellogg Co, it plans to make their line of cereals with all new ingredients using natural sources without sacrificing the taste that consumers expect. “More and more consumers are looking for foods made with simple, recognizable ingredients and we are proud to meet those expectations, even sooner than planned,” said Doug VanDeVelde, Chief Growth Officer, WK Kellogg Co. “We conducted extensive consumer testing to make sure these recipes deliver the great taste consumers want while maintaining the original rainbow of colors – red, orange, yellow, green, pu...