BATTLE CREEK, Mich. — Kellogg's parent company has announced that its cereal brands will no longer use artificial colors by the end of 2026. On August 6, WK Kellogg Co announced that it will remove all artificial colors and the preservative BHT from all of their cereals by the end of 2026. The transition is a year ahead of schedule and is part of their goal of using simple ingredients in the products they make. According to WK Kellogg Co, it plans to make their line of cereals with all new ingredients using natural sources without sacrificing the taste that consumers expect. “More and more consumers are looking for foods made with simple, recognizable ingredients and we are proud to meet those expectations, even sooner than planned,” said Doug VanDeVelde, Chief Growth Officer, WK Kellogg Co. “We conducted extensive consumer testing to make sure these recipes deliver the great taste consumers want while maintaining the original rainbow of colors – red, orange, yellow, green, pu...
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